DET VI INTE SER
A LEARNING JOURNEY THAT STARTS IN SOCIAL MEDIA
" With great competence, response and creativity Atom ideated the concept "Det vi inte ser", that later in the project showed to be a winning concept."
ANNIKA VON SCHMALENSÉE, (FORMER PL), SOCIALSTYRELSEN
When the client approached us they described their challenge of reaching out,"We do a lot of great material, but we do not always reach the end target group." So instead of creating boxed-in e-learning for the few, we created a flexible concept for the many. Learning extended to social media did not just reach the target group, it also got noticed by the Swedish Royal family.
THE MISSON
A flexible easy to use material about meeting patients suffering from mental illness. Target groups on different levels within the Swedish health workforce.
COLLABORATION
Target group and channel analysis. Strategy, concept, graphic guidelines, copy, campaign planning and production of material that unite social media, learning, external and internal communication.
CHANGE
Improved teamwork between learning and communication. First project to be crossed media in different channels and the project was chosen as one of the most succesful project to show for the Swedish Royal family. Great reviews from practitioners that uses the learning material to develop workers within the swedish health force.
Do you want to work with learning in social media?
Do you, as a public or private organisation, want to reach a larger target group in society? How can you attract, reach and make an impact? How can you create Bite size learning that your target group can use as a source of knowledge on a day-to-day basis? We have done it before and can make it happen.